I used to be someone who tried to do everything all at once.
As fast as possible. As much as possible.
But here’s what I’ve learned after years of juggling multiple clients, content calendars, and creative projects:

Productivity isn’t about doing more—it’s about doing things with focus.
That’s where batch working changed the game for me.

In the creative and entrepreneurial world, there’s a myth that long hours mean you’re doing better. But working longer doesn’t always mean you’re working smarter. In fact, pushing past your capacity often leads to mental fatigue, burnout, and unintentional scrolling (hello, Instagram rabbit holes).

Let me walk you through how batch working—paired with time blocking—can help you stay focused, get more done, and reclaim hours back in your day.

✹ What is Batch Working?

Batch working is the practice of grouping similar tasks together and doing them in focused blocks of time—so you can stay in flow and actually finish what you start.

Instead of writing one Instagram caption each day or bouncing between emails and Canva and your to-do list, you’d dedicate one window of time to focus only on writing, only on strategy, or only on design.

Less switching = more clarity, more creative energy, and better results.

✹ Why It Works (Especially for Creatives)

When you’re switching between tasks constantly, your brain is using energy just to shift gears. It’s exhausting—and totally inefficient.

Batch working helps you:

  • Protect your creative energy

  • Improve focus + output

  • Create from a clear, intentional space

  • Actually finish projects faster

In my business, I batch things like:

  • Writing social captions for Wordsmith clients

  • Planning launch content in Notion

  • Building Instagram grid layouts

  • Editing photos or graphics

  • Creative direction + brand strategy reviews

By dedicating 1–3 hour blocks to these categories, I get more done in one sitting than I used to all week.

✹ Batch Working + Time Blocking = Game-Changer

I combine batching with time blocking—which just means assigning a task category to a block of time on your calendar. For example:

  • Mondays → Admin + client check-ins

  • Tuesdays → Content creation + caption writing

  • Wednesdays → Website updates + brand direction

  • Fridays → Strategy sessions or CEO time

This helps me stay clear on what I’m doing each day, and I leave space in between for creativity, rest, or unexpected needs.

✹ Want to Try It? Start Here:

Write down your repeating weekly tasks

  1. Group them into categories (social, design, admin, client work, planning)

  2. Block off 1–2 hour windows for each

  3. Stick with your schedule + protect your focus

  4. Keep adjusting until it feels like flow

Batching is a muscle—and once you build the habit, it’ll completely change how you move through your week.

✹ A Final Thought

You don’t have to work 12 hours a day to be successful.
You just need an intentional workflow that supports your energy and your priorities.

Whether you're a solo creative, a coach, or a small business owner—batch working will help you create more, with less stress.


Want support batching your content — and making it actually sound like you?

Inside Brandy Durst Creative, I offer intentional content strategy and done-for-you caption writing for creatives, coaches, and founders who are ready to show up consistently without the burnout.

From batching monthly social posts to designing on-brand launch content, I help you stay visible with clarity, alignment, and ease.

✨ Explore my content support services or DM @brandydurstcreative and let’s bring flow back into your marketing.

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