5 Creative Ways to Hype Up Your Website Launch
Launching a new website? Whether you're switching platforms or debuting your first ever digital home, this moment is big. And while the excitement is real… it can also feel a little overwhelming.
Don’t worry—I’ve got you.
Here are 5 creative (and energy-friendly) ways to build buzz before your Squarespace or Showit site goes live so your audience is ready and excited when you hit “publish.”
1. Announce Your Launch Date on Social (with a Countdown!)
If you have a set launch date, let your audience know! Countdowns are a simple and powerful way to generate hype—especially when paired with sneak peeks or behind-the-scenes content.
✨ Ideas to share:
Your “coming soon” homepage or favorite page preview
A Reel or Story showing your design process
A carousel with “before and after” visuals
Not only does this boost engagement, but it gives your followers something to anticipate—which builds connection and excitement.
2. Tease the Process in Your Email List
Your email list is gold. Bring them into the journey before launch day by sharing:
What’s changing and why
How this new site reflects your evolution
What’s coming soon (like new services or digital downloads!)
Let them feel part of it—this isn’t just a launch, it’s a transformation.
💌 Bonus: Include visuals or a mockup sneak peek with a “stay tuned” CTA.3. Set up a Coming Soon Page
Another great way is to actually send people to your site before launching, with a coming soon page that captures their emails and creates intrigue. This is also a great spot to have a countdown clock, so people know how much time until the launch.
This coming soon page also helps you start adding your website to all your social channels and take one thing off your list while ensuring everything is still private until launch day.
3. Add a “Coming Soon” Page with Email Capture
If your site isn’t ready yet, set up a “Coming Soon” page on Squarespace or Showit.
Make sure it includes:
A short message with your launch date or a simple “coming soon”
An email signup form (to grow your list pre-launch!)
A countdown clock to keep energy high
This page also allows you to start linking your website on socials early—so everything is in place when the big day arrives.
4. Blog the Backstory + Offer a Freebie or Giveaway
Write a blog post that shares why you’re relaunching and what’s changing.
This is your chance to invite your community into the heart behind the visuals.
And if you want to go the extra mile, include a:
Free downloadable (ex: checklist, guide, wallpaper)
Giveaway tied to your new site
Early access or launch week special
These encourage people to come back and stick around.
5. Reconnect with Past Clients + Loyal Followers
A website launch is the perfect moment to reconnect with past clients and customers. Send a heartfelt email with:
A thank-you
A preview of what’s new
A little invitation to check out your launch and share it
If any of them are fellow creatives or influencers, you could ask them to help spread the word—especially if your audiences align.
Final Thought:
Your website launch doesn’t need to be loud or pushy. Just intentional. When you invite people into the journey and give them a reason to feel excited, they’ll show up for the final reveal.
Need help designing your launch plan or creating branded graphics? That’s my jam. Check out my services or browse launch-ready templates at brandydurstcreative.com/shop.