What to Include in Your App Pitch Deck
Whether you’re pitching an app to investors, a strategic brand partner, or even potential collaborators—your pitch deck is your first energetic impression. Think of it as your digital handshake: clear, confident, and rooted in purpose.
After supporting founders in designing heart-led brands and intuitive product pitches, here’s what I always recommend including in a strong, soul-aligned app pitch deck:
1. Vision + Tagline
Start with the spark: What inspired your app?
This slide should capture your mission in one sentence and give people an immediate sense of your vibe.
✨ Bonus tip: Pair this with your logo and a lifestyle visual mockup.
2. The Problem
What real, human pain point are you solving?
Be clear, specific, and compassionate here. Use stats, quotes, or even a relatable scenario.
💡 Make it feel personal—not just technical.
3. The Solution
This is your app's moment to shine.
Describe your product, how it works, and why it’s different.
Break it down:
What does it do?
How is it intuitive or community-driven?
Why now?
4. Key Features
List 3–5 core features that make your app magic.
Try grouping them by intention (ex: connect, shop, track).
🧠 Think visuals: icons, UI mockups, or soft illustrations can help it feel polished.
5. Market Opportunity
Give a snapshot of who you're serving + how big the space is.
TAM/SAM/SOM if you're feeling fancy—or just a simple breakdown like:
X million people use [similar app]
[Your niche] is growing by X% annually
📊 This proves you’re not just a dreamer—you’re grounded and strategic too.
6. The Ask
Whether you're looking for funding, collaborators, or beta users—be clear and intentional.
Example:
“We’re currently seeking a tech partner and $50K in pre-seed funding to build our MVP by Fall 2025.”
Remember:
A pitch deck isn’t about perfection—it’s about clarity, energy, and connection. Let it reflect your founder essence just as much as your idea. You don’t need flashy metrics or corporate jargon to make magic—just a well-thought-out deck that makes people feel something.
Need help designing yours? I offer intuitive deck design, creative direction, and Canva-ready templates to bring your founder vision to life. Let’s co-create something powerful. 💻✨
Explore pitch deck support or templates at brandydurstcreative.com/shop or DM @brandydurstcreative.