Atelier Solene

Atelier Solene is a conceptual interior design studio rooted in restraint, craftsmanship, and quiet sophistication. This branding project explored how a visual identity can feel timeless, editorial, and deeply considered — prioritizing longevity over trends.

Rather than relying on overt trends or decorative elements, the goal was to create a brand system that feels composed and enduring. Typography was selected for its classic proportions and subtle elegance, while the color palette remained neutral and material-driven — allowing texture, space, and composition to lead.

The visual direction draws from European interiors, archival design references, and understated luxury, resulting in a brand that feels lived-in rather than styled.

Visual Identity Highlights

• Editorial typography with classic serif foundations

• Neutral palette inspired by plaster, oak, linen, and stone

• Minimal layouts designed to let imagery breathe

• Branding that supports both residential and hospitality applications

The final identity positions Atelier Solene as a high-end, design-forward studio with a clear point of view — refined, personal, and quietly confident. The branding system is flexible enough to extend across digital platforms, printed materials, and future studio growth while remaining cohesive and timeless.